A coffee farm isn't the most natural environment that you can find but when you're in the mountains and the air is fresh and cool, the birds are darting about, and the coffee aroma is rising from your cup, you're happy. Listen, if you're coming to Jamaica it makes sense that you would check out one of the things Jamaica is most known for. On the tour you find out why the coffee is so good and why is it so expensive. As a bonus you get to purchase high quality coffee at a price much cheaper than you would outside of the island. If you're not a coffee lover, the tour still provides many benefits as you learn about some of our agricultural practices, a little about our economy, and, did I already mention the beauty of the mountains? Breathtaking.
I am hopeful that the Starbucks project will yield positive benefits for Jamaica. Certainly, we at Jamaica Cultural Enterprises will be rooting for solutions and projects that best support our local growers. A visit to a Blue Mountain coffee farm is a great way for you to see first hand what the fuss is about with Jamaican coffee, experience the beauty of the mountains, and learn about the impact of coffee on the lives of Jamaicans.