It has recently been announced that Starbucks will be entering the Jamaican market in collaboration with Sandals, opening branches in Montego Bay and Kingston. They have also announced that they will be using Jamaican coffee. I am very hopeful that the investment will bring jobs and impact positively on the economy of my island. It is likely though that I will continue to patronise my local coffee shop. It's small and it can get quite crowded (I'm a big fan of personal space and buffer zones) but the coffee is good (they have a variety of hot and cold sophisticated coffee drinks but I always order a regular hot Blue Mountain coffee) and I know for a fact that the coffee is grown in Jamaica. In fact I know exactly where the farm is located. If you've never visited a coffee farm, I highly recommend it.
A coffee farm isn't the most natural environment that you can find but when you're in the mountains and the air is fresh and cool, the birds are darting about, and the coffee aroma is rising from your cup, you're happy. Listen, if you're coming to Jamaica it makes sense that you would check out one of the things Jamaica is most known for. On the tour you find out why the coffee is so good and why is it so expensive. As a bonus you get to purchase high quality coffee at a price much cheaper than you would outside of the island. If you're not a coffee lover, the tour still provides many benefits as you learn about some of our agricultural practices, a little about our economy, and, did I already mention the beauty of the mountains? Breathtaking.
I am hopeful that the Starbucks project will yield positive benefits for Jamaica. Certainly, we at Jamaica Cultural Enterprises will be rooting for solutions and projects that best support our local growers. A visit to a Blue Mountain coffee farm is a great way for you to see first hand what the fuss is about with Jamaican coffee, experience the beauty of the mountains, and learn about the impact of coffee on the lives of Jamaicans.
A coffee farm isn't the most natural environment that you can find but when you're in the mountains and the air is fresh and cool, the birds are darting about, and the coffee aroma is rising from your cup, you're happy. Listen, if you're coming to Jamaica it makes sense that you would check out one of the things Jamaica is most known for. On the tour you find out why the coffee is so good and why is it so expensive. As a bonus you get to purchase high quality coffee at a price much cheaper than you would outside of the island. If you're not a coffee lover, the tour still provides many benefits as you learn about some of our agricultural practices, a little about our economy, and, did I already mention the beauty of the mountains? Breathtaking.
I am hopeful that the Starbucks project will yield positive benefits for Jamaica. Certainly, we at Jamaica Cultural Enterprises will be rooting for solutions and projects that best support our local growers. A visit to a Blue Mountain coffee farm is a great way for you to see first hand what the fuss is about with Jamaican coffee, experience the beauty of the mountains, and learn about the impact of coffee on the lives of Jamaicans.
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